Four Biggest Trademark Myths
A trademark has to be registered before protection starts. Although registering a trademark is always a great idea, protection of the trademark actually begins when the symbol or name is first used on...
View ArticleHot Dog! It’s a Handbag
The fashion phenomenon Louis Vuitton filed a lawsuit in 2007 for trademark dilution and copyright infringement. The case was formally known as Louis Vuitton Malletier v. Haute Diggity Dog. The suit was...
View ArticleTrademark Needed to Terminate More Tragedy
The shooting spree at Sandy Hook Elementary took many lives on December 14, 2012. The family of one of the victims is still trying to protect one of those lost lives. 27-year-old teacher Victoria Soto...
View ArticleWhy Are Trademarks Fundamental To A Business?
A trademark is an established or legally registered word, symbol or phrase that a business uses to represent a product or service. These labels, emblems, logos, brand names, or tags constantly...
View ArticleTerrible Trademark Trends
It’s likely at some point you’ve read something in a magazine or online that had a ™ by the name of a product. That is the symbol for trademark. A trademark is used to identify things that are produced...
View ArticleThe Hype-Wipe trademark lawsuit
Companies and individuals who invent a product or brand are understandably protective of their invention. To see how far a company will go to protect its brand name is evident in a trademark lawsuit...
View ArticleTrademarks and recognition
When someone needs a tissue do they ask you for a tissue? No. They most likely will ask you if you have a Kleenex and not think anything about it. Tissues are not Kleenex, but Kleenex is a brand of...
View ArticleDo You Need An Attorney for Trademark Application?
Filing an application for a Trademark begins a legal proceeding. The United States Patent and Trademark Office (USPTO) provide an attorney as part of the process. However, you are not required to use...
View ArticleThe Reasons Fashion is Hard to Trademark
Expensive designers that sell their clothing for thousands of dollars for one item are not very affordable to the masses, so how do people that cannot afford those prices wear clothing that looks like...
View ArticleThe Purpose of Trademarks
Trademarks can serve multiple purposes and they can vary according to the company and what their overall intention is. There are two main purposes that a trademark serves. One is distinguishing and...
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